Bike Week began in 1923 “as a grass-roots organisation”. It is now an annual PR/marketing initiative to promote cycling on behalf of the bike industry and the big cycling organisations, including Cycling Scotland.
For the next three years the Bike Week contract is with Forster and Limelight, probably best known (in cycling) for the recent Hovis London Freewheel where 138,000 cyclists had 14km of central London to themselves on Sunday 23rd of September. Imagine (a fraction of) that happening in Edinburgh in Bike Week in June or European Mobility Week in September.
To encourage the running of Bike Week events in Scotland Cycling Scotland is organising a Bike Week Seminar on 12th of February (2008) at Victoria Quay, Edinburgh – “giving expert advice on all aspects of Bike Week from deciding what type of event to put on, best practise in event organisation, PR and promotion and information on the various benefits that Bike Week can offer.”
